Brand books no longer support brand marketing and design. Voice tone, logo and applications should be buried in the pages of a boo anymore, far from the heart of the company. Our design system solution feeds everyone who needs to work with the brand, its elements, and even the code needed to evolve websites and apps.
Stoodi, a college entrance exam preparation startup, needed a makeover on the branding and the organization of its assets. There was no room for total brand redesign, only for revamping it a little bit. The conversation evolved into the creation of a repository that brought together of all of the brand's work, becoming the hub for everyone who needed to work with the brand and its digital elements.
The design system is an effective time optimization solution for the Stoodi staff. With this infrastructure, they could release their time from repetitive tasks and focus on the creative part of their work.