Livelo is a Brazillian loyalty program. Unlike its competitors that seek exclusivity in adoption, Livelo always held its doors open - growing naturally with point transferral to other programs and also allowing users to get points on different partners, whether they are brick and mortar or digital.
With a brand repositioning that aims at clearer messages and an increasing portfolio complexity, Try created a new portal with the company squads that would be able to contain an open sea of options - without overwhelming the users.
Livelo needed and experience as unmistakable as the new brand message. In order to that, we came up with a new architecture that let the clients freely browse between point transferral, partners, reclaiming and marketplace. We got to the last details - menu and submenu organization, as well as filter treatment that make navigation and location of desired items easier. With that level of consistency we worked on a design that was a clean and that conveyed the same simplicity.
We were very discerning with design. Each flow was prototyped and tested with real users - both those who were already Livelo users and those who were of other loyalty programs. The gain was twofold. On one side, the design assumptions were constantly iterated; on the other hand, Livelo gathered more knowledge on their clients.
A giant megaportal of a service like Livelo is not a single man task. We toiled for over a year alongside Product Owners, marketers and developers of the Livelo team under a sprint framework, according to agile methodology of development.
We crafted today dreaming of tomorrow. Apart from the Livelo portal, we worked on an extensive research with clients and companies. Our understanding of our audience allowed to cocreate with the Livelo team a roadmap of new communication and product ideas to be prioritized and developed over the following years.