How to stand out in an industry that has an already known leader and that is synonymous with the category? The ConectCar challenge started there.
The road had bumps that came from the purchase and activation processes of the product. We had to redesign these flows to improve the conversion rate, and we could only do that if we discussed the business rules.
In four months the arc of the project was covered, from research to UI design. We started listening to the consumer, then we understood and mapped the journeys with IT and business areas, going through all the product and service rules.
We tested the version of the product that was already working, and compared it with a new version that was developed by the ConectCar team and a variation of it, created by us. We also tested the process of product unpacking, considered a crucial part of activation, to understand if there was any friction at this point.
One of the project outcomes was the clearer and simpler presentation of the products. We made a redesign that gave necessary parameters to help the user compare the different services offered.
We worked together and thought of everything - from simpler situations, such as a happy journey of a new customer, to more complex cases of sticker replacement, plan migration and cancellation. All within project time, budget and technology constraints. We treat project boundaries as working material - not as problems.